InfoFi is no longer just a concept, but a new type of content economy experiment woven from multiple products, platforms, and mechanisms.
Written by: shushu
When information begins to have a price, it also has the potential to be traded and incentivized. InfoFi (Information Finance) is an emerging track that has arisen based on this logic. It no longer views information as a cheap byproduct produced by the platform, but as a core resource that can be priced, distributed, verified, and even financialized.
From Kaito, Cookie.fun to Galxe, LOUD, and then to GiveRep and Ethos, which revolve around reputation mechanisms, InfoFi is no longer just a concept, but a new type of content economy experimental field woven from multiple products, platforms, and mechanisms.
This article will take multiple typical projects as entry points to systematically sort out how InfoFi reshapes the logic of information distribution, participant structure, and community incentive models through financial mechanisms, and further answer a more fundamental question: In this era where attention is a scarce resource, who can define "the value of information"?
Kaito (KAITO)
Kaito, as the proposer of the InfoFi concept and a pioneer in the field, needs no further introduction. Currently, its native token has a total market capitalization of $455 million, ranking 171st. On May 29, Kaito launched the official NFT series Kaito Genesis, and as of the time of writing, the floor price is 2.89ETH.
Yesterday, the founder of Kaito published an article to clarify the name of InfoFi. The background is that as more and more users earn points on platforms like Kaito by publishing long-form content, many crypto users believe that this method of information dissemination brings a lot of noise to the entire crypto space. Yu Hu explained that each project’s Yapper leaderboard has an autonomous weighting mechanism — customizable reward rules based on insights, emotional matching, and other dimensions.
The core variable of attention value lies in the differentiation between the disseminating entity and the content form. Some projects focus their strategic efforts on maximizing brand exposure, such as Loudio's operational strategy—this means its algorithms pay less attention to content quality and depth; in contrast, other projects tend to cultivate focused in-depth discussions, especially around specialized reflections on specific products, with projects like Infinex being typical representatives of this model.
Kaito's core value lies in providing customized solutions for different strategies, while feeding back user education and brand awareness through a content filtering mechanism—users can quickly establish a brand recognition map from the types of content incentivized by the project.
Cookie (COOKIE)
Cookie.fun is an instant data dashboard launched by the AI-driven modular data layer Cookie DAO, originally used to track token information, market sentiment, and social tweets related to AI Agents. On May 21, Cookie DAO announced the launch of InfoFi Phase 1, releasing cookie.fun v1.0 alpha and Cookie Snaps, aimed at analyzing crypto projects and KOLs, and obtaining rewards for high-quality crypto Twitter content. In addition, Cookie plans to launch a decentralized, community-led reward pool in the future.
Cookie.fun has significant advantages in terms of information coverage and functionality openness. The platform provides multidimensional indicators including mindshare, price trends, market sentiment, and community tweets. In addition, most of Cookie.fun's advanced features and data are currently available for free, with only the upcoming Cookie Deep Research module requiring the holding of 100,000 $COOKIE to unlock, making it more open and accessible compared to Kaito.
Galxe (G)
Galxe is a cryptocurrency task publishing platform, historically the most关注ed and used platform by users looking to earn rewards, and it is a promotional platform that many projects cannot afford to miss. With the rise of the InfoFi track, Galxe, as a bridge connecting users and project parties, cannot be overlooked.
On May 28, Galxe launched a new community growth platform "Starboard," attracting over 20 projects including Plume, 0G, and Dango, with a total of over $5 million in rewards funding injected. For example, Plume provided $450,000, Dango allocated 1% of its token supply, and 0G contributed over $100,000.
Starboard's core advantages are reflected in three aspects: first, the platform has full-link intelligent analysis capabilities, which can capture and quantify users' behaviors in terms of communication content, trading activities, NFT holding, and wallet activity in real time, and identify core participants who bring real growth; Second, the unified full-stack dashboard integrates the original fragmented data dimensions, provides a clear and traceable view for the project team, and supports multi-dimensional indicators including TVL and on-chain interaction frequency, which is convenient for comprehensively evaluating the operation status and return on investment of the community. Third, with the help of Aura Index's brand influence scoring system and AI public opinion monitoring module, Starboard can track topic popularity and emotional fluctuations on social platforms, and assist projects in formulating more forward-looking communication and incentive strategies.
For ordinary users, Starboard has built a public leaderboard mechanism and a dedicated reward pool system: users are dynamically ranked based on their on-chain behavior and influence on off-chain platforms like Twitter, with outstanding performers having the opportunity to receive exclusive rewards provided by the project parties. Currently, more than 20 projects, including Solana, 0G, Plume, Sui, etc., have participated, injecting a total of over 5 million USD in reward funds. The platform also supports contribution visualization functions, allowing each effective participation by users to be recorded and certified, forming a sustainable reputation asset.
For project parties, Starboard not only enhances the ability to measure community ROI, but also strengthens user loyalty and long-term engagement through data-driven incentive mechanisms, providing a more scientific and refined solution for Web3 community operations.
Loud!（LOUD）
LOUD is an InfoFi native protocol incubated by Kaito AI that quantifies and tokenizes user attention to incentivize the most influential content creators and community participants. LOUD has introduced an Initial Attention Offering (IAO) mechanism for the initial distribution of tokens, based on user influence rankings and social interaction data on the Kaito platform.
The token LOUD will be launched on May 31 at 22:00, and users can participate in the following ways:
Phase One: Users ranked in the top 1000 on the Kaito platform Yap can directly participate in IAO.
Second Stage: Users who bind a Solana address and have more than 10 smart followers can participate in the first-come, first-served token subscription (single wallet limit of 0.2 SOL, excess will be refunded).
Community Interaction: By publishing high-quality content on the Kaito platform, accumulate Yaps and exchange for $LOUD tokens.
Ethos
Ethos is a reputation assessment tool. Although it plays differently from the several InfoFi projects introduced earlier, its core essence remains to score a subject through a set of evaluation systems, which belongs to a certain kind of information trading. The community defines it as a public review for KOLs and project parties by measuring on-chain credibility and reputation. Ethos aims to address the issue of fraud on Web3. The protocol provides a set of interrelated mechanisms, including review, guarantee, reduction, proof, credibility scoring, governance, and more. These mechanisms collectively form a common platform that incentivizes ethical behavior and generates credibility scores.
In July last year, Ethos Network announced the completion of a $1.75 million Pre-Seed round of financing solely participated by the on-chain community. In May of this year, it launched the official NFT series Ethos Validators, which currently has a floor price of 2.3ETH.
GiveRep
GiveRep currently has 206.9K followers on Twitter, and its official website includes four main sections. Currently, projects such as the DEX platform Bluefin and the AI design platform Blueprint have adopted the GiveRep system.
Identity is a social reputation layer designed specifically for crypto users, aimed at helping them establish an on-chain reputation system by tracking their interactions on X (formerly Twitter). The platform's core metrics include Trophy Score, which is calculated based on the views, likes, retweets, and comments of a user's tweets; and Reputation Point, which users can earn by tagging @giverep in their tweets or participating in the platform's loyalty program. Identity also supports a variety of Loyalty Programs, allowing users to choose to join crypto projects they are interested in and earn corresponding rewards through engaging with posts.
Wallchain Quacks
Wallchain Quacks is a key component of the AttentionFi ecosystem built by Wallchain, aimed at measuring and rewarding users with real influence in the crypto community. The system evaluates users' content dissemination and interaction quality on the social platform X through a dual mechanism of Wallchain X Score and Quacks.
Wallchain X Score evaluates users' overall influence on the X platform, while Quacks rewards high-quality content and effective interactions. Users can earn Quacks by contributing valuable content to the Solana ecosystem on the platform. At the same time, the system utilizes large language models to analyze content quality, filter out noise, and highlight genuine influence.
Through this mechanism, Wallchain effectively reduces the intermediary links between KOLs and project parties, promotes the deep binding of roles such as KOLs, researchers, and builders with the Solana ecosystem, and provides project parties with quantifiable means to measure community influence.
bam.fun
bam.fun is a decentralized monetization platform for creators, designed to help social media users of any scale participate in brand marketing and earn income through real influence. Whether you have 200 or 200,000 followers, as long as you have a credible audience and genuine interactions, you can instantly participate in brand activities and start making money through the platform.
Users only need to choose an ongoing brand campaign, publish social content according to the campaign rules, and the platform will automatically track the content's impact and distribute rewards. The entire process requires no application, no intermediaries, and creators can collaborate directly with brands. Over 250,000 USD has been distributed to global users through the platform.
bam.fun adopts the "Final Impact" scoring mechanism, evaluating content value based on a combination of views, fan quality, and real interactions, focusing on identifying credible views brought by high-signal users while filtering out low-quality or bot activity. The platform automatically updates data every 6 hours without the need to submit proof, and all earnings and progress can be viewed in real-time in "My Campaigns."
At bam.fun, influence is no longer defined by the number of fans, but rather returns to the quality of content and genuine interaction itself. This is a new type of content economy platform where everyone can participate and be compensated according to their contributions.
Vly Wheel
Vly Wheel is a social payment tool specifically designed for Web3 within the Vly ecosystem, and it has been used by multiple communities to incentivize social participation. It is based on the design core of AttentionFi, redefining the value distribution of attention by tracking the flow of information across the network, identifying key influence nodes, and distributing rewards based on real interactions and conversion effects.
Users can set task and reward rules through simple tweet commands (such as #vlywheel), and Vly Agent will monitor all forwarding behaviors within the specified time. After the task ends, the system will randomly select a certain number of participants from the forwarders and automatically distribute tokens to them without Gas fees. Based on DIDA technology, even users who have not registered for a Vly Wallet can seamlessly receive rewards.
The Vly Wheel rewards not just simple traffic, but rather those who truly facilitate the dissemination of information, allowing every jump in influence to be converted into profit, pushing the Web3 content economy towards a new stage of real value distribution.
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The content is for reference only, not a solicitation or offer. No investment, tax, or legal advice provided. See Disclaimer for more risks disclosure.
The "Mouth" Licking Era: A Comprehensive Review of InfoFi Targets
Written by: shushu
When information begins to have a price, it also has the potential to be traded and incentivized. InfoFi (Information Finance) is an emerging track that has arisen based on this logic. It no longer views information as a cheap byproduct produced by the platform, but as a core resource that can be priced, distributed, verified, and even financialized.
From Kaito, Cookie.fun to Galxe, LOUD, and then to GiveRep and Ethos, which revolve around reputation mechanisms, InfoFi is no longer just a concept, but a new type of content economy experimental field woven from multiple products, platforms, and mechanisms.
This article will take multiple typical projects as entry points to systematically sort out how InfoFi reshapes the logic of information distribution, participant structure, and community incentive models through financial mechanisms, and further answer a more fundamental question: In this era where attention is a scarce resource, who can define "the value of information"?
Kaito (KAITO)
Kaito, as the proposer of the InfoFi concept and a pioneer in the field, needs no further introduction. Currently, its native token has a total market capitalization of $455 million, ranking 171st. On May 29, Kaito launched the official NFT series Kaito Genesis, and as of the time of writing, the floor price is 2.89ETH.
Yesterday, the founder of Kaito published an article to clarify the name of InfoFi. The background is that as more and more users earn points on platforms like Kaito by publishing long-form content, many crypto users believe that this method of information dissemination brings a lot of noise to the entire crypto space. Yu Hu explained that each project’s Yapper leaderboard has an autonomous weighting mechanism — customizable reward rules based on insights, emotional matching, and other dimensions.
The core variable of attention value lies in the differentiation between the disseminating entity and the content form. Some projects focus their strategic efforts on maximizing brand exposure, such as Loudio's operational strategy—this means its algorithms pay less attention to content quality and depth; in contrast, other projects tend to cultivate focused in-depth discussions, especially around specialized reflections on specific products, with projects like Infinex being typical representatives of this model.
Kaito's core value lies in providing customized solutions for different strategies, while feeding back user education and brand awareness through a content filtering mechanism—users can quickly establish a brand recognition map from the types of content incentivized by the project.
Cookie (COOKIE)
Cookie.fun is an instant data dashboard launched by the AI-driven modular data layer Cookie DAO, originally used to track token information, market sentiment, and social tweets related to AI Agents. On May 21, Cookie DAO announced the launch of InfoFi Phase 1, releasing cookie.fun v1.0 alpha and Cookie Snaps, aimed at analyzing crypto projects and KOLs, and obtaining rewards for high-quality crypto Twitter content. In addition, Cookie plans to launch a decentralized, community-led reward pool in the future.
Cookie.fun has significant advantages in terms of information coverage and functionality openness. The platform provides multidimensional indicators including mindshare, price trends, market sentiment, and community tweets. In addition, most of Cookie.fun's advanced features and data are currently available for free, with only the upcoming Cookie Deep Research module requiring the holding of 100,000 $COOKIE to unlock, making it more open and accessible compared to Kaito.
Galxe (G)
Galxe is a cryptocurrency task publishing platform, historically the most关注ed and used platform by users looking to earn rewards, and it is a promotional platform that many projects cannot afford to miss. With the rise of the InfoFi track, Galxe, as a bridge connecting users and project parties, cannot be overlooked.
On May 28, Galxe launched a new community growth platform "Starboard," attracting over 20 projects including Plume, 0G, and Dango, with a total of over $5 million in rewards funding injected. For example, Plume provided $450,000, Dango allocated 1% of its token supply, and 0G contributed over $100,000.
Starboard's core advantages are reflected in three aspects: first, the platform has full-link intelligent analysis capabilities, which can capture and quantify users' behaviors in terms of communication content, trading activities, NFT holding, and wallet activity in real time, and identify core participants who bring real growth; Second, the unified full-stack dashboard integrates the original fragmented data dimensions, provides a clear and traceable view for the project team, and supports multi-dimensional indicators including TVL and on-chain interaction frequency, which is convenient for comprehensively evaluating the operation status and return on investment of the community. Third, with the help of Aura Index's brand influence scoring system and AI public opinion monitoring module, Starboard can track topic popularity and emotional fluctuations on social platforms, and assist projects in formulating more forward-looking communication and incentive strategies.
For ordinary users, Starboard has built a public leaderboard mechanism and a dedicated reward pool system: users are dynamically ranked based on their on-chain behavior and influence on off-chain platforms like Twitter, with outstanding performers having the opportunity to receive exclusive rewards provided by the project parties. Currently, more than 20 projects, including Solana, 0G, Plume, Sui, etc., have participated, injecting a total of over 5 million USD in reward funds. The platform also supports contribution visualization functions, allowing each effective participation by users to be recorded and certified, forming a sustainable reputation asset.
For project parties, Starboard not only enhances the ability to measure community ROI, but also strengthens user loyalty and long-term engagement through data-driven incentive mechanisms, providing a more scientific and refined solution for Web3 community operations.
Loud!（LOUD）
LOUD is an InfoFi native protocol incubated by Kaito AI that quantifies and tokenizes user attention to incentivize the most influential content creators and community participants. LOUD has introduced an Initial Attention Offering (IAO) mechanism for the initial distribution of tokens, based on user influence rankings and social interaction data on the Kaito platform.
The token LOUD will be launched on May 31 at 22:00, and users can participate in the following ways:
Phase One: Users ranked in the top 1000 on the Kaito platform Yap can directly participate in IAO.
Second Stage: Users who bind a Solana address and have more than 10 smart followers can participate in the first-come, first-served token subscription (single wallet limit of 0.2 SOL, excess will be refunded).
Community Interaction: By publishing high-quality content on the Kaito platform, accumulate Yaps and exchange for $LOUD tokens.
Ethos
Ethos is a reputation assessment tool. Although it plays differently from the several InfoFi projects introduced earlier, its core essence remains to score a subject through a set of evaluation systems, which belongs to a certain kind of information trading. The community defines it as a public review for KOLs and project parties by measuring on-chain credibility and reputation. Ethos aims to address the issue of fraud on Web3. The protocol provides a set of interrelated mechanisms, including review, guarantee, reduction, proof, credibility scoring, governance, and more. These mechanisms collectively form a common platform that incentivizes ethical behavior and generates credibility scores.
In July last year, Ethos Network announced the completion of a $1.75 million Pre-Seed round of financing solely participated by the on-chain community. In May of this year, it launched the official NFT series Ethos Validators, which currently has a floor price of 2.3ETH.
GiveRep
GiveRep currently has 206.9K followers on Twitter, and its official website includes four main sections. Currently, projects such as the DEX platform Bluefin and the AI design platform Blueprint have adopted the GiveRep system.
Identity is a social reputation layer designed specifically for crypto users, aimed at helping them establish an on-chain reputation system by tracking their interactions on X (formerly Twitter). The platform's core metrics include Trophy Score, which is calculated based on the views, likes, retweets, and comments of a user's tweets; and Reputation Point, which users can earn by tagging @giverep in their tweets or participating in the platform's loyalty program. Identity also supports a variety of Loyalty Programs, allowing users to choose to join crypto projects they are interested in and earn corresponding rewards through engaging with posts.
Wallchain Quacks
Wallchain Quacks is a key component of the AttentionFi ecosystem built by Wallchain, aimed at measuring and rewarding users with real influence in the crypto community. The system evaluates users' content dissemination and interaction quality on the social platform X through a dual mechanism of Wallchain X Score and Quacks.
Wallchain X Score evaluates users' overall influence on the X platform, while Quacks rewards high-quality content and effective interactions. Users can earn Quacks by contributing valuable content to the Solana ecosystem on the platform. At the same time, the system utilizes large language models to analyze content quality, filter out noise, and highlight genuine influence.
Through this mechanism, Wallchain effectively reduces the intermediary links between KOLs and project parties, promotes the deep binding of roles such as KOLs, researchers, and builders with the Solana ecosystem, and provides project parties with quantifiable means to measure community influence.
bam.fun
bam.fun is a decentralized monetization platform for creators, designed to help social media users of any scale participate in brand marketing and earn income through real influence. Whether you have 200 or 200,000 followers, as long as you have a credible audience and genuine interactions, you can instantly participate in brand activities and start making money through the platform.
Users only need to choose an ongoing brand campaign, publish social content according to the campaign rules, and the platform will automatically track the content's impact and distribute rewards. The entire process requires no application, no intermediaries, and creators can collaborate directly with brands. Over 250,000 USD has been distributed to global users through the platform.
bam.fun adopts the "Final Impact" scoring mechanism, evaluating content value based on a combination of views, fan quality, and real interactions, focusing on identifying credible views brought by high-signal users while filtering out low-quality or bot activity. The platform automatically updates data every 6 hours without the need to submit proof, and all earnings and progress can be viewed in real-time in "My Campaigns."
At bam.fun, influence is no longer defined by the number of fans, but rather returns to the quality of content and genuine interaction itself. This is a new type of content economy platform where everyone can participate and be compensated according to their contributions.
Vly Wheel
Vly Wheel is a social payment tool specifically designed for Web3 within the Vly ecosystem, and it has been used by multiple communities to incentivize social participation. It is based on the design core of AttentionFi, redefining the value distribution of attention by tracking the flow of information across the network, identifying key influence nodes, and distributing rewards based on real interactions and conversion effects.
Users can set task and reward rules through simple tweet commands (such as #vlywheel), and Vly Agent will monitor all forwarding behaviors within the specified time. After the task ends, the system will randomly select a certain number of participants from the forwarders and automatically distribute tokens to them without Gas fees. Based on DIDA technology, even users who have not registered for a Vly Wallet can seamlessly receive rewards.
The Vly Wheel rewards not just simple traffic, but rather those who truly facilitate the dissemination of information, allowing every jump in influence to be converted into profit, pushing the Web3 content economy towards a new stage of real value distribution.