"Chinese Cultural Metaverse AIGC Development Research Report": Man-machine cooperative production and cross-modal content generation will become the main production methods

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Source: Blue Whale New Finance

Author: Shi Yuning

On June 15, 2023, the "Chinese Cultural Metaverse AIGC Development Research Report" (hereinafter referred to as the "Report") was released in Tsinghua University Science and Technology Park. The report was organized and compiled by the Cultural Metaverse Professional Committee of the China Cultural Industry Association.

The report gathers 3 Changjiang Scholars, 15 professors and a group of experts from 18 universities to contribute wisdom and ideas, 9 cultural listed companies and a group of leading enterprise leaders share innovation experience and new business models and models, covering the entire cultural and creative industry. Analysis and reflection on the value chain and 26 subdivisions of Metaverse and AIGC development status, including "Comprehensive Research", "Industrial Overview", "Metaverse, AIGC and Digital Virtual Human", "Metaverse, AIGC and Art Design", "Metaverse, AIGC and Book Reading", "Metaverse, AIGC and Content Production", "Metaverse, AIGC and Digital Marketing" and "Metaverse, AIGC and Risk Security" Waiting for eight chapters, a total of nearly 150,000 words.

Director Gao Shusheng pointed out that it is of great significance to explore the cultural metaverse from the perspective of production, and my country's AIGC data should be transformed from the cultural resources of the Chinese nation for more than 5,000 years. Professor Sun Ruofeng believes that the development of the digital age has gone through three stages: digitization, digital intelligence, and digital art. Digital intelligence and digital art are digital versions 2.0 and 3.0, and the Metaverse is the result of this triple jump.

Professor Peng Lan proposed that the development of technology in the AIGC field will bring about a new living space for the coexistence of man and machine. In the era of AIGC, man and machine are the standard for each other. Professor Xie Xuefang pointed out that the development of AIGC is a process of continuous accumulation and precipitation of technology, which is inseparable from forward-looking and predictable institutional innovation and coordination. The sustainable development of AIGC needs the escort of good laws and good governance.

Vice President Zhang Zheng pointed out that the cultural metaverse contains the power of innovation, creation and creation, and these three promote each other to jointly promote the development of the cultural metaverse and the realization of value. Professor Shen Yang of Tsinghua University believes that the metaverse generated by AIGC may reach the ultimate metaverse, and the development of AIGC will greatly promote the development of metaverse and virtual humans.

Professor Zang Zhipeng, on the basis of in-depth study of the wisdom and ideas of experts in this report, proposed that the cultural metaverse AIGC will promote the global digital cultural and creative industry to usher in five major development trends. Trend 1: Man-machine cooperative production and cross-modal content generation will become the most The main production mode of the industry; trend two: digital virtual human will be upgraded from "virtual shell + microphone" to a digital human with semantic understanding, emotional interaction and personality charm, and promote the construction of a cultural metaverse belonging to everyone; trend three: global The digital cultural consumption market will enter the era of "private customization", and cultural IP and brand value will be determined by the breadth and depth of AIGC development by users; Trend 4: The full liberation of C-end cultural productivity will bring about cultural development beyond the Renaissance Prosperity; trend five: global cultural resources will be fully integrated, and the era of a community of world civilizations will officially open.

This report provides valuable research references and practical cases for all walks of life to systematically construct the cultural metaverse and AIGC theoretical system and industrial cognitive framework, scientifically grasp the development trend of cultural metaverse and AIGC, and deeply identify new opportunities for industrial development.

"Chinese Cultural Metaverse AIGC Development Research Report" electronic version download link

For more information about the wisdom and wonderful case sharing of AIGC in the Cultural Metaverse, please click the link to download the full text of the report: