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According to PANews news on July 14, according to TheBlock, NFT company Legitimate cooperated with shoe giant PUMA and entertainment agency Roc Nation to release the "Evolution of the Mixtape" sneaker series, which aims to pay tribute to the 50th anniversary of Hip-Hop and allows buyers to Get exclusive music content curated by Roc Nation. The sneakers cost $130 a pair.
The three sneaker models, called "Cassette Tape," "Playlist" and "Disc," each feature Legitimate's NFC chip "LGT Tag" embedded in the tongue. Buyers can scan the NFC chip with their phone to obtain an NFT that unlocks access to a digital portal. The portal will feature weekly mixtapes, behind-the-scenes artist content and unreleased tracks from Roc Nation artists.
Calvin Chan, founder of Legitimate, said leveraging NFC chips and rewarding buyers with new music not only helps keep them engaged, but also builds brand loyalty.