PANews July 21 news, forkast reported that the Hong Kong branch of the American fast food chain McDonald's launched its own virtual world on Thursday. The McNuggets Land virtual universe was built on the online gaming platform The Sandbox to celebrate the 40th anniversary of Chicken McNuggets first being sold worldwide in 1983. McDonald's Metaverse Hong Kong allows Sandbox users to play mini-games in a McNugget-themed virtual space. Players are rewarded with SAND tokens (the native cryptocurrency of the Sandbox ecosystem) and in-game accessories for completing quests and other Chicken McNuggets themed activities. Sandbox users in Hong Kong can also earn real-world McDonald's coupons by completing tasks at Chicken McNuggets. Access to the virtual universe will continue until August 28th.

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