This article explores Oasys, a Japanese public chain specially designed for game developers

Japan, the world's third largest game market, is usually the first choice for Chinese mobile game manufacturers to go overseas. Recently, MiHoYo's new work "Honkai: Interstellar Railway" won the first place in the sales ranking of game applications in the App Store in Japan, which aroused heated discussions in the market. In fact, according to the latest research report on the 2023 mobile game market released by Sensor Tower, Chinese games have already taken five of the top ten on the list. According to an article published by Japan’s largest comprehensive game information website “4Gamer” on February 16, 2023, among the main destinations for Chinese games to go overseas, Japan ranks second in the world after the United States. In terms of the overseas revenue of Chinese game manufacturers, the income from the United States accounts for 32.21%, and the Japanese market accounts for 17.21%.

Source of information: [AppStore (5/18)] "Collapse: Starrail" ranked first in 12 countries including Japan! "Shadowverse" and "Code Geass Lelouch of the Rebellion" surge!

Source: Sensor Tower, The State of Mobile Gaming 2023

In the already mature Japanese game market, Web3 games are becoming a new "outlet". In fact, many major Japanese game companies, including Square Enix, have already begun to deploy Web3, participating in the development and incubation of multiple Web3 games. Many major game companies including South Korea, Europe and the United States also regard Japan as one of the most promising markets and have poured in one after another.

The background of companies from various countries entering the Japanese Web3 game market mainly includes the following aspects.

First of all, the Japanese government is vigorously promoting the development of Web3. From the establishment of the Digital Society Promotion Headquarters by the Liberal Democratic Party of Japan, a special committee focusing on the development of Web3, to the proposal by the Keidanren (Keidanren) to include Web3 in the national strategy, etc., all show that the government and government-related people are actively promoting the promotion of Web3. At WebX, Asia's largest Web3 conference, scheduled to be held at the Tokyo International Forum on July 25-26, 2023, Japanese Prime Minister Fumio Kishida will give a video speech on the government's recent Web3 promotion plan.

After experiencing major hacking incidents in the field of encrypted assets, Japan took the lead in proposing to discuss and establish laws and regulations related to the Web3 industry such as investor protection on a global scale, so as to create a safe environment for existing traditional companies to join Web3.

The high acceptance of Web3 games by Japanese users is also an important factor. According to a market survey conducted by Pacific Meta, a leading Web3 consulting company in Japan, about 90% of the 1,030 respondents aged 20 to 70 living in Japan have a neutral or positive view on Web3 games.

Source of information: Web3 Gaming Consumer Behavior Report by DappRadar x Pacific Meta

And Oasys, a Layer1 blockchain focused on games, is the leader in the Japanese Web3 game market. At present, many game companies have become validators of Oasys, including world-renowned traditional game manufacturers such as SQUARE ENIX, SEGA, NEXON, and UBISOFT, as well as leading Web3 game companies such as MYTHICAL and double jump tokyo, as well as large enterprises in the non-game industry such as Softbank and KDDI. For Web3 game companies that want to enter the Japanese market, the advantages of using Oasys lie in the following points:

First of all, Oasys itself is a blockchain project founded in Japan, and its team members come from many large game companies in Japan. In addition to the above-mentioned partners, the Oasys ecosystem also includes many local game companies and player communities. Joining the Oasys ecosystem means that you can get various supports for promotion in the Japanese market, and you can conduct business in Japan more effectively.

Another attraction for game developers is Oasys' two-layer architecture, which includes a Hub Layer (Layer1) and Verse Layer (Layer2). While complying with Japanese laws and regulations, it satisfies the needs of game developers to the greatest extent. Specifically, this two-tier structure achieves the best of both worlds. It not only realizes the customized needs of the private chain for developers to control the game economy, but also ensures the highly decentralized and secure features of the public chain. It also ensures that developers meet the relevant regulations of Japanese law on encrypted asset transactions.

More importantly, the Oasys Council established around Oasys node operators is expected to become a leading organization in the future Web3 game industry. The purpose of the establishment of the Oasys Council is to become the decision-making body of the entire Oasys blockchain, but in the future the Council will also discuss broader issues such as industry standards. As the Council incorporates more and more Japanese and global game industry leaders, the decisions made by the Oasys Council may become the industry standard for Web3 games in the future. Participating in the Oasys ecology is the first step to join this Council.

Thanks to the advantages of many public chains, in addition to Japanese game developers, many overseas game companies have announced plans to release games on Oasys. For example, game giant Ubisoft (Ubisoft) recently announced that it will launch a new chain game "Champions Tactics: Grimoria Chronicles" on Oasys. It can be expected that more games from around the world will be released on Oasys.

Oasys China MeetUp

Oasys will hold an exclusive offline event for the first time in Shanghai during ChinaJoy 2023 on July 28. We sincerely invite colleagues from the game industry to participate, exchange industry experience, and help the sustainable development of the Asia-Pacific game market.

At that time, Ryo Matsubara, the representative director of Oasys Japan, and Dominic, the general manager of business, will attend the scene, share with the guests the dynamics of the Chinese and Japanese markets, and jointly explore the future of game development.

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