Author: School of Journalism and Communication, Tsinghua University
The field of marketing has always been innovating and changing, and now the technology with artificial intelligence generated content (AIGC) as the core is becoming the engine driving innovation in the field of marketing.
The report first introduced the application pattern of AIGC technology in the marketing field, and emphasized the great potential brought by the combination of AIGC and the marketing field. By sorting out the current status of AIGC marketing applications, the report provides a framework for in-depth understanding and grasp of AIGC marketing development. It pointed out that the combination of AIGC and marketing can significantly improve marketing efficiency, realize personalized experience, expand multi-channel communication and promote innovative exploration. For enterprises, this will bring huge competitive advantages; for consumers, it will provide a more accurate, rich and attractive marketing experience. The report also looks forward to the future of AIGC product development, and proposes a new marketing model of "integration of inquiry and action".
The report also focuses on the application of AIGC technology in the marketing field. From the perspectives of content production, text generation, picture generation, digital product generation, etc., the report introduces the application of AIGC technology in marketing in detail.
For the new direction of AIGC marketing, including brand optimization, advertising output, word of mouth marketing, AI hosting and focus marketing, etc. The report pointed out that the access of AIGC technology to search engines has opened up a new path for brand optimization. By tuning the large model, we can better understand the problems and needs related to the influence of the brand, thereby enhancing the visibility and influence of the brand. The report also highlights that AIGC technology is reconstructing discourse authority. Emerging AI Internet celebrities have attracted a large number of fans and followers by using AIGC technology to generate content and personalized interaction capabilities, and have had a significant impact on brand communication. However, it also brings some risks, such as data bubbles and false information implied by a large number of AI trolls and AI telemarketing.
Finally, the report discusses how AIGC technology can be used to achieve more efficient marketing strategy and execution in key areas of creative solutions, precise connection and user management, and other key areas of marketing workflow, and to build stronger connections with consumers for sustainable marketing increase.
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Tsinghua University: From marketing AIGC to AIGC marketing (multiple pictures)
Source: 199IT
Author: School of Journalism and Communication, Tsinghua University
The field of marketing has always been innovating and changing, and now the technology with artificial intelligence generated content (AIGC) as the core is becoming the engine driving innovation in the field of marketing.
The report first introduced the application pattern of AIGC technology in the marketing field, and emphasized the great potential brought by the combination of AIGC and the marketing field. By sorting out the current status of AIGC marketing applications, the report provides a framework for in-depth understanding and grasp of AIGC marketing development. It pointed out that the combination of AIGC and marketing can significantly improve marketing efficiency, realize personalized experience, expand multi-channel communication and promote innovative exploration. For enterprises, this will bring huge competitive advantages; for consumers, it will provide a more accurate, rich and attractive marketing experience. The report also looks forward to the future of AIGC product development, and proposes a new marketing model of "integration of inquiry and action".
The report also focuses on the application of AIGC technology in the marketing field. From the perspectives of content production, text generation, picture generation, digital product generation, etc., the report introduces the application of AIGC technology in marketing in detail.
For the new direction of AIGC marketing, including brand optimization, advertising output, word of mouth marketing, AI hosting and focus marketing, etc. The report pointed out that the access of AIGC technology to search engines has opened up a new path for brand optimization. By tuning the large model, we can better understand the problems and needs related to the influence of the brand, thereby enhancing the visibility and influence of the brand. The report also highlights that AIGC technology is reconstructing discourse authority. Emerging AI Internet celebrities have attracted a large number of fans and followers by using AIGC technology to generate content and personalized interaction capabilities, and have had a significant impact on brand communication. However, it also brings some risks, such as data bubbles and false information implied by a large number of AI trolls and AI telemarketing.
Finally, the report discusses how AIGC technology can be used to achieve more efficient marketing strategy and execution in key areas of creative solutions, precise connection and user management, and other key areas of marketing workflow, and to build stronger connections with consumers for sustainable marketing increase.