Golden Finance reports that French social media influencers, including those influencing the cryptocurrency industry, must obtain certification from the Financial Advertising Responsible Influence Program before advertising financial products, according to a press statement on September 7. The Financial Responsible Influence Certificate was created by the Authority for Financial Markets (AMF) and the Authority for Public Professional Regulation (ARPP) to test whether influencers comply with new laws regulating social media influencers. The law, which went into effect on June 1, requires influencers to disclose sponsored content on their pages and prohibits them from promoting harmful or inappropriate products and services to their audiences.


To earn the certificate, influencers must score at least 75% on 25 multiple-choice questions that test their understanding of financial product rules. The certificate is only valid for one year and the influencer must retake the test to renew it. Courses cover a variety of topics including investment products, financial services, crypto-assets and digital asset service providers, and other related issues.
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