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According to the Science and Technology Innovation Board Daily report on September 27, according to a recent report released by the International Data Corporation (IDC), 26% of digital native companies (DNB) in the Asia-Pacific region have invested in generative artificial intelligence (GenAI) in 2023, 44 % of DNBs are conducting preliminary exploration of potential use cases for GenAI. These DNBs expect GenAI technology to have the greatest impact in the areas of product development/design, R&D, customer engagement, sales and marketing.

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