Ethena to Launch iUSDe in February, Targeting Traditional Finance Integration

  • Ethena will launch iUSDe in February 2025, targeting TradFi investors with transfer-restricted synthetic dollars.
  • Ethena partners with asset managers and funds to distribute iUSDe, meeting global institutional demand.
  • iUSDe bridges DeFi and TradFi, focusing on liquidity and stable yields for the $190 trillion fixed-income market.

Ethena is set to launch its new product, iUSDe, in February 2025. This synthetic dollar aims to attract traditional finance (TradFi) investors. Built on Ethena’s existing synthetic dollar, sUSDe, iUSDe introduces a wrapper contract with token-level transfer restrictions

Ethena Targets Institutional Partnerships for iUSDe

Ethena plans to partner with traditional finance firms to distribute iUSDe effectively. The company expects to announce key partners by January 2025. These partners will include asset managers, private credit funds, exchange-traded product providers, and investment trusts

Currently, Ethena’s synthetic dollar, sUSDe, offers an annual percentage yield (APY) of 10%. Over 368,000 investors have invested $5.85 billion in the product. Ethena believes iUSDe will enhance its appeal to institutional investors

Synthetic Dollar’s Role in Global Finance

Ethena’s synthetic dollar targets the $190 trillion fixed-income market. This market remains the largest liquid investment class globally. Ethena believes iUSDe can meet institutional demand for a reliable dollar-based yield product

The company predicts strong demand for its synthetic dollar product. Ethena expects iUSDe to become a core financial tool for traditional investors. The product aims to deliver stable yields while addressing liquidity needs

Ethena Achieves Rapid Growth Milestones

Ethena achieved $100 million in revenue within 251 days, becoming the second-fastest protocol to hit this milestone. The company’s synthetic dollar, USDe, is now the third-largest dollar-based crypto product. It follows only Circle’s USDC and Tether’s USDT

In under 10 months, USDe earned significant market adoption. This success reflects increasing confidence in Ethena’s synthetic dollar solutions. The company aims to build on this momentum with iUSDe’s launch

Ethena plans to focus on expanding iUSDe’s use cases in 2025. The product will target institutional-grade financial strategies. This approach aims to bridge the gap between decentralized finance (DeFi) and traditional financial systems

The launch of iUSDe marks a significant step for Ethena’s market strategy. The company seeks to offer innovative financial solutions to traditional finance participants. With strategic partnerships and a clear roadmap, Ethena aims to establish iUSDe as a leading synthetic dollar product

disclaimer read more

Crypto News Land, also abbreviated as "CNL", is an independent media entity - we are not affiliated with any company in the blockchain and cryptocurrency industry. We aim to provide fresh and relevant content that will help build up the crypto space since we believe in its potential to impact the world for the better. All of our news sources are credible and accurate as we know it, although we do not make any warranty as to the validity of their statements as well as their motive behind it. While we make sure to double-check the veracity of information from our sources, we do not make any assurances as to the timeliness and completeness of any information in our website as provided by our sources. Moreover, we disclaim any information on our website as investment or financial advice. We encourage all visitors to do your own research and consult with an expert in the relevant subject before making any investment or trading decision.

View Original
The content is for reference only, not a solicitation or offer. No investment, tax, or legal advice provided. See Disclaimer for more risks disclosure.
  • Reward
  • Comment
  • Share
Comment
0/400
No comments