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Merit Circle is a game guild that exists in the form of a DAO. It has developed itself into a competitive gaming ecosystem through four verticals: investments, gaming, studios, and infrastructure. The utility and value of the Token MC are maximized within this ecosystem. To date, Merit Circle has over 40 portfolios and a DAO treasury close to $100M. Recently, it has also launched its own blockchain called Beam.

The HAWK token was originally intended to provide financial support for pet charities, but its skyrocketing and plummeting after listing revealed the common scam patterns in the cryptocurrency market. Hailey Welch's token saw its market value soar to $490 million in just three hours, only to plunge by 91% shortly after, resulting in significant losses for many investors. The underlying issues of token concentration distribution, early 'sniping' profits, and the significant risks of celebrity tokens have made this event another typical case in the cryptocurrency field.